Danone has a portfolio of healthy products (waters, dairy, baby and medical) and its mission is to “bring health through nutrition to the largest number of people”. www.danone.co.uk
We are passionate about ensuring our products become an essential part of a healthy, daily diet whilst positively contributing to our local communities and surrounding environment.
We believe there is huge potential to educate and increase our consumers understanding of how nutritious products can improve their health.
Corporate social responsibility is in the DNA of Danone:
In 1972, Antoine Riboud (previous CEO):
"Corporate responsibility does not end at
the factory gate or office doors. The jobs a business creates are central to the lives of
employees and the energy and raw materials we consume change the shape of our planet.
Public opinion is there to remind us of our responsibility in the industrial world of today".
1 in 4 adults in the UK qualify as being overweight or obese and as a result 30% of children between the ages of 2-15 are too (Department of Health). Children are facing nutritional problems from a younger age and often fail to understand the impact of this on their future. We believe that to fulfil our mission to bring health through nutrition to the largest number of people in the UK, we need to play a role in developing awareness and understanding of healthy eating and drinking, by making it interesting and accessible, especially for children through our CSR programmes.
We have two key community programmes running in schools to promote the importance of eating well and exercising.
Eat Like a Champ
Eat Like a Champ (ELAC) is a free healthy eating educational programme aimed at Year Five primary school children. The aim of the campaign is to tackle the growing issue of poor nutrition and obesity amongst children through six specially tailored lessons about healthy eating. The concept of ELAC is to make nutrition exciting, and inspire children to adopt the healthy choices of champions they admire; in this case, street dance sensation Diversity.
The content of Eat Like a Champ was co-created in collaboration with the British Nutrition Foundation to ensure that the lessons are of the highest possible standard and compliment the national primary school curriculum.
For more information, visit: www.eatlikeachamp.co.uk
Danone Nations Cup
The largest global football tournament in the world for kids aged 10-12, involving more than 2.5 million children and 32 countries. The campaign emphasises the importance of regularly exercising and keeping fit in the development of a healthy lifestyle.
Through the two campaigns, we hope to bring our health message to life in a fun and exciting way for children.